Download Articles & White Papers
Zoom produces articles, white papers, and it also posts articles from other authors whose content is on-point for topics of interest in sales and marketing.
Please review the current listings. When you find one you desire, please register by filling in your name and email address, and then download any or all of the articles of interest.
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Revitalize Your Company While Generating New Cash for Expansion from Within
By Bruce Rossiter
This white paper describes a process that makes dramatic improvements in profits and company value. In a study of 50 companies, the average improvement in pre-tax profits was $18 million, representing an increase in corporate value of $94 million per company.
| When Should a Company Update Their Website?
by Bruce Rossiter
This article lists a number of reasons why a company will want to update their website. One good example is the great number of comanies that still do not have a social media enabled website and blog so their current website is like a brochure - once its visited, their is no reason for the visitor to ever go back to the site. Providing for new content from social media and blogging activities drives visitors repeatedly back to one's site, improving your ability to nurture prospects and increase your website's rankings.
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